We’re stoked to announce the addition of the Premiere Paddle Surf clothing line to our comprehensive range of SUP offerings.
Each design has a classic yet current feel - the result of ardent research by the Premiere Paddle Surf design team, headed by Sean Cook, who is a stand up paddler himself.
In search of visuals that would resonate with SUP enthusiasts, the team gained access to archived photographs of early watermen like Duke Kahanamoku and spent hours pouring over books at the Surfing Heritage Museum in San Clemente, California. They also sought inspiration from their everyday surroundings to give the designs a fresh, exciting, up-to-the-minute quality. “We incorporated images we see every time we’re on the water - like paddlers backlit by the sun,” says Cook. For further refinement, prominent stand up paddle athletes were invited to offer feedback.
Each design has a classic yet current feel - the result of ardent research by the Premiere Paddle Surf design team, headed by Sean Cook, who is a stand up paddler himself.In search of visuals that would resonate with SUP enthusiasts, the team gained access to archived photographs of early watermen like Duke Kahanamoku and spent hours pouring over books at the Surfing Heritage Museum in San Clemente, California. They also sought inspiration from their everyday surroundings to give the designs a fresh, exciting, up-to-the-minute quality. “We incorporated images we see every time we’re on the water - like paddlers backlit by the sun,” says Cook. For further refinement, prominent stand up paddle athletes were invited to offer feedback.
The outcome is a definitive SUP clothing line for men and women that includes T-shirts, hoodies, hats, and more.
Special Limited Time Introductory Offer:
Enter code INTROPPS at checkout for a 15% limited time only introductory discount on the Premiere Paddle Surf clothing line at Stand Up Paddle Flatwater.
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